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The trends and insights you need to take your career to the next level.

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Why Leaders Must Be Great Communicators
Featuring Larry Krutchik, Executive Vice President of H+K Strategies

Through effective communication, leaders hold the ability to inspire and empower those around them. According to Larry Krutchik, Executive Vice President of H+K Strategies, this means we must be extremely thoughtful about what and how we communicate. With over 25 years of experience working in public affairs and the PR industry, Krutchik has mastered the […]

Top 3 Career Insights from Industry Leaders Nationwide

Navigating a career is no easy job, especially without needed guidance! In order to help you achieve your career goals, we sat down with industry leaders in the casino and gaming space to hear their most essential tips and tricks. After deep deliberation with CMOs, GMs, and Senior Directors nationwide, we were able to nail […]

Empowering Your Voice Early In Your Career Journey
Featuring Shondra DeLoach-Perea, V.P. of Global Field Services for IGT

Writing Your Own Future Starting out, goals can seem like summits of the highest peaks, but through self-confidence and keen dedication, a career journey can be less of a daunting climb, and more of an exciting adventure. The career journey of Shondra DeLoach-Perea, Vice President of Global Field Services, Call Centers, and Technology Operations at […]

Building Vendor Relationships: Lessons in Agency-Casino Partnerships
Building Vendor Relationships: Lessons in Agency-Casino Partnerships
Featuring Andrew Parnell, President of LaneTerralever

Just like snowflakes, there are no two casinos that are alike. Each has its own unique positioning, priorities and promotional styles. But according to Andy Parnell, President of Phoenix marketing agency LaneTerralever, this is part of the beauty of working with casino clients. Through his fair share of public relations, agency strategy, and business development, […]

Turning Your Property into a Visual Wonderland
Featuring Jerry Bowlen, Director of Horticulture at Yaamava' Resort & Casino at San Manuel

The Inside Scoop On Horticulture & Guest Experiences When you think of horticulture, what comes to mind? If daisies and roses are your answer, think again. In Jerry Bowlen’s words “Horticulture is an experience you create for other people to enjoy.” As Director of Horticulture at Yaamava’ Resort & Casino, Jerry Bowlen is no stranger […]

Launching successful casino
Lessons in Launching a Successful Casino App
Featuring Rich Murphy, Director of CRM at Yaamava’ Resort & Casino at San Manuel

In today’s tech-focused world, it’s no secret that digital experiences are necessary to cultivate relationships with customers. The casino industry is no exception. When mobile media consumption started to take off over 20 years ago, Rich Murphy, now the Director of CRM at Yaamava’ Resort & Casino at San Manuel, was ahead of the curve […]

business finance
The Basics of Business Finance
Featuring Lori Ware, SVP of Casino Finance for Yaamava’ Resort & Casino at San Manuel

Do you know the difference between accounting and finance? If you said there isn’t one, you’d be wrong. And that’s okay, but we’re here to help you understand that nuance and dive into why financial literacy is more critical to your job than you might realize, even if you don’t actively work in a department […]

Social media apps on a phone
Navigating the Changing Landscape of Digital Media
Featuring Thomas LaRocca | Director of Media & Digital Marketing for San Manuel Band of Mission Indians

Navigating the Changing Landscape of Digital Media The time before social media platforms almost seems like the distant, archaic past with how quickly new ways to stay connected pop up. But believe it or not, Gen Z, some people were alive to see the first iterations of Facebook and Twitter and have lived through the […]

hal gatewood
From Ideation to Iteration: How to Bring a Marketing Effort to Life
Featuring Kyle Anderson | Director of Executive Communications for Yaamava’ Resort & Casino at San Manuel

Like most incoming college freshmen, when Kyle Anderson first stepped onto the campus at Northern Arizona University, he had no idea what he wanted to do for a living. Initially enrolling as a criminal justice major, Anderson was not entirely sure what area of focus ignited a passion in him. So, like many young college […]