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Launching successful casino
Lessons in Launching a Successful Casino App
Featuring Rich Murphy, Director of CRM at Yaamava’ Resort & Casino at San Manuel

In today’s tech-focused world, it’s no secret that digital experiences are necessary to cultivate relationships with customers. The casino industry is no exception. When mobile media consumption started to take off over 20 years ago, Rich Murphy, now the Director of CRM at Yaamava’ Resort & Casino at San Manuel, was ahead of the curve […]

business finance
The Basics of Business Finance
Featuring Lori Ware, SVP of Casino Finance for Yaamava’ Resort & Casino at San Manuel

Do you know the difference between accounting and finance? If you said there isn’t one, you’d be wrong. And that’s okay, but we’re here to help you understand that nuance and dive into why financial literacy is more critical to your job than you might realize, even if you don’t actively work in a department […]

Social media apps on a phone
Navigating the Changing Landscape of Digital Media
Featuring Thomas LaRocca | Director of Media & Digital Marketing for San Manuel Band of Mission Indians

Navigating the Changing Landscape of Digital Media The time before social media platforms almost seems like the distant, archaic past with how quickly new ways to stay connected pop up. But believe it or not, Gen Z, some people were alive to see the first iterations of Facebook and Twitter and have lived through the […]

hal gatewood
From Ideation to Iteration: How to Bring a Marketing Effort to Life
Featuring Kyle Anderson | Director of Executive Communications for Yaamava’ Resort & Casino at San Manuel

Like most incoming college freshmen, when Kyle Anderson first stepped onto the campus at Northern Arizona University, he had no idea what he wanted to do for a living. Initially enrolling as a criminal justice major, Anderson was not entirely sure what area of focus ignited a passion in him. So, like many young college […]

Javier Allegue Barros
Transferring Across Industries Successfully
Featuring Serena Harper | Assistant Executive Communications Director at Yaamava' Resort & Casino at San Manuel

Everyone has a unique career journey, each story slightly different from the previous one. We may experience moments in life where we contemplate whether a career switch may be in order. The root cause may be the need to find a better balance in our life, pursue a new desire, or challenge ourselves with something […]

paper airplanes
Using Innovation to Create Efficient Experiences
Featuring Rich LeBaron | VP of Product Development & Innovation for San Manuel Band of Mission Indians

Using Innovation to Create Efficient Experiences “People get scared by the word ‘innovation’,” says Rich LeBaron, VP of Product Development & Innovation for San Manuel Band of Mission Indians. And he’s right. When it comes to innovation, people often overcomplicate what it means. Their mind begins to expand, and they immediately jump to the biggest […]

scrabble
Leading With Empathy: How To Authentically Connect With Your Team
Featuring Sonna Gonzales | Director of Retail at Yaamava’ Resort and Casino at San Manuel

Leading With Empathy: How To Authentically Connect With Your Team If you ask anyone about their first job, there is a good chance they will say it was in Retail. It’s a common place to grow skills in interacting with people and conflict management, and therefore tends to be a first step for aspiring leaders […]

Gaming Floor
From Surveillance to Slots: An Inside Look at Slot Operations and Casino Floor Strategy
Featuring Rodney Villhard | VP of Slot Operations at Yaamava’

From Surveillance to Slots: An Inside Look at Slot Operations and Casino Floor Strategy The house always wins, or so they say. But the people behind slot operations aren’t stacking the odds against you. In fact, they’re optimizing the floor to make your gaming experience enjoyable and fulfilling. And a lot more work goes into […]

Silhouette of a person climbing a cliff
Redefining the Career Climb
Featuring Rikki Tanenbaum | COO for San Manuel

Redefining the Career Climb We’ve all heard the phrase “climbing the ladder” in terms of career growth. This usually equates to taking the next logical step up, usually in some combination of promotion and pay raise. Employees often look to be rewarded for their professional development in a linear fashion, thinking that is the quickest […]