Erica Kosemund, Senior Director of Gaming Brand & Partnerships for Choctaw Nation

Erica oversees the creative and strategic team that drives brand and marketing initiatives for all the Choctaw Nation businesses which include, 20 gaming sites, 16 travel plazas, several restaurants, and 65,000 acres of ranches and farmland. In this episode, Erica discusses the advantages of having an influencer social marketing strategy, key lessons from over 15 years in casino marketing, and how to create an impactful brand.